Are Insurance Rates Coming Down?

April 20, 2026

The last few years have been rough in terms of insurance premiums. We've all felt the pinch of increasing rates and limited options for home insurance. The hurricanes between 2020 and 2023 wreaked havoc not only on the coastline of Florida, but on the insurance industry. Our insurance agents are finally starting to see relief when it comes to insurance premiums. Not only have these rates stabilized, but we have seen rates for home, auto, and business decrease! We want to make sure all our neighbors and community know that now is the time that having the right insurance agent matters.

Home Insurance: Rates Are Coming Down, and More Options Are Opening Up

The past five years have seen fewer major claims payouts across the board — and insurers are responding. Home insurance rates are decreasing, and just as importantly, underwriting guidelines are loosening. That means insurance companies that previously turned away customers — whether because of an older roof or other factors that didn't meet their criteria — are now accepting new applicants.

If you were told "no" before, it may be worth checking again. And if you're currently going through a brokerage, it's worth knowing that the added layer typically comes with added cost.

Our Personal Experience

Last year, our own home was quoted through a brokerage at over $10,000 in annual premium. This year, we were able to move it to Frontline — one of the best home insurance carriers in Florida — and saved 40%. That's a real number from a real policy, and it's the kind of result the current market is making possible for homeowners who have the right agent in their corner.

Auto Insurance: Who You're With Matters More Than Ever

Auto rates are getting more competitive — but not equally across all carriers. If you're currently insured through State Farm or Allstate, you may have noticed your premiums trending upward. Meanwhile, carriers like Progressive and Geico have been moving the other way.

If you haven't done a rate comparison recently, now is a great time. An independent insurance agency can shop multiple carriers on your behalf to find what's actually best for your situation.

Business Insurance: A Good Story on Two Fronts

For local business owners, there's positive news on two fronts. Commercial property insurance rates are decreasing — again driven by fewer claims payouts in recent years. And workers' compensation is having another solid year, with rates continuing their downward trend.

If you haven't reviewed your business coverage lately, this is a smart time to reassess and potentially realize some real savings.

The Catch: Not Every Agent Can Get You These Rates

Here's something most people don't realize: access to the best carriers isn't automatic. Newer or less-established agents often don't have relationships with top-tier companies like Frontline, which means they simply can't offer you these rates — even if the market is favorable.

The better deals are out there, but you need an experienced, independent agent with the carrier relationships to unlock them. That's exactly what we bring to the table.

What Should You Do Next?

Whether it's your home, your car, or your business, the market is working in your favor right now. We'd love to take a look at your current coverage and make sure you're getting the best rates available. Reach out to us — we're local, independent, and here to help.

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Get A Quote

At Norton Insurance, securing your future is easy. Ready to protect what matters? Contact us for a quick quote and personalized insurance options!

Contact Norton Insurance

102 Beal Parkway Southwest, Fort Walton Beach, Florida 32548, United States

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Personal Insurance

From auto and homeowners to renters and umbrella policies, we help protect your family and property. Let’s find coverage that fits your life.

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Commercial Insurance

We customize policies for your industry's risks, like general liability and workers' comp, ensuring you can run your business worry-free.

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Insurance by Industry

Every industry has unique risks. We match you with specialized coverage designed for your trade, keeping your operations protected.

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