Resolutions and Change
The hardest part about change is change. It's easy to decide to change but actually following through can be a real challenge. Some changes are easy, like moving the milk to the fridge door instead of shoving it to the back. A new year brings a great opportunity to make positive changes to your family or business finances. When insurance companies make profits they are more willing to compromise on prices, leading to what we call a "soft-market" or buyers-market. I believe we are diving into the softest market in years after another profitable year for insurance companies. The only notable large-claim events were Hurricane Hermine and Matthew. Out of over 19,000 claims for Hermine, only 38 were in Walton or Okaloosa Counties, with another 61 in Bay County. Hurricane Matthew brought even fewer claims to our area: 42 total from those three counties. Statewide losses reported by insurance companies were under $1 billion, but considering Florida has nearly $3 trillion in coastal property vulnerable to hurricanes, it was another quiet year. The result is insurance companies are increasingly willing to negotiate prices on coastal property insurance, especially high value commercial buildings such as multi-unit condo buildings. Homes that have traditionally been difficult or expensive to insure, such as those built before 1985, in flood zones, or beachfront, are in some cases now being written nearly on par with their inland counterparts. We recently saw two commercial buildings receive 25% decrease in their premium over last year. If you haven't quoted your property in a while, now is the time. Our agency has access to dozens of companies and options and have had success negotiating prices to beat expiring policies. Our quotes are free but could save you thousands. Make it a goal this year to test the insurance market and see if we can't save you some money. That's pocket change to be happy about.
The views expressed here are the opinion of the author and do not attempt to make any recommendation for insurance coverage. Eligibility is determined by the insurance carrier and not all applicants will qualify. Please contact your licensed insurance agent regarding your area's coverage and eligibility. Blog Archive - Search Blog
Recent Articles Jan 22, 2026 Florida Homeowners Insurance: Smart Ways to Lower Your Premium Without Sacrificing Protection Sep 8, 2025 Has the 2022 Legislation on Insurance Reform Helped Florida Residents? Aug 4, 2025 Contractor Bonds Explained: How to Get Bonded and Land Lucrative Projects Jul 28, 2025 The Golf Cart Insurance Gap: What Rental Property Owners & Managers Need to Know Jul 11, 2025 Neighborhood engineering fighting against the devastating affects of flooding
<!--
//Specify the slider's width (in pixels)
////NO NEED TO EDIT BELOW THIS LINE////////////
Get A Quote
At Norton Insurance, securing your future is easy. Ready to protect what matters? Contact us for a quick quote and personalized insurance options!
Contact Norton Insurance
Personal Insurance
From auto and homeowners to renters and umbrella policies, we help protect your family and property. Let’s find coverage that fits your life.
Commercial Insurance
We customize policies for your industry's risks, like general liability and workers' comp, ensuring you can run your business worry-free.
Insurance by Industry
Every industry has unique risks. We match you with specialized coverage designed for your trade, keeping your operations protected.
Kelly
Speak to our virtual assistant Kelly 24/7
Microphone ready
Start your custom insurance quote
Instant answers to your insurance questions
Schedule appointments or follow-ups


